Perhaps you have already been thinking about how your distribution patterns are impacting your business.  If so, you are on the right path to greater sales.

With a strong understanding of your various sales channels and market geographies you can uncover several business-changing facts.

1. Does your pattern of distribution sync with the geography of consumer demand? Focusing distribution against demand-based metrics is a key to improving sales.

2. Is your competition strong in areas where your distribution is week? Knowing this may assist you in deciding where to place your sales and marketing resources that will boost sales, because the market has shown a penchant to purchase competitive products.

3. Are your product(s) underperforming in a specific market or sales channel? This helps eliminate lost sales (sales gaps) and provide growth opportunities for your company.

Improving your distribution patterns is only one of many paths you can choose to improve your business and increase sales.

To learn more about how to measure your distribution patterns and opportunities, contact us. We can help you reach untapped sales potential to grow your business.

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