Being enthusiastic while selling your products is critical to delivering your message and making the sale. Beyond a product or service’s features and benefits, the energy and passion conveyed in interactions can be the crucial differentiator between a polite dismissal and a promising opportunity. When you’re excited, the buyer can become enthused, too. While enthusiasm matters, it works best when intertwined with key communication elements.

Present the ROI Case for Your Product

The bottom line matters most! Sell solutions by showing the impact on the buyer’s bottom line.

• Frame the conversation around the tangible benefits to the client. How does your product offer increased efficiency, cost savings, or revenue growth? What would excite you to hear?

• If your product will go head-to-head with a competitor, highlight the advantages and success of your product.

• Do you offer additional cost-saving measures to the client? Offer customized promotional plans and after-sale support as a bonus to all the good your business brings.

Fusion can assist in providing regular updates on your product’s sales movement and category data in addition to marketing and promotional support.

Demonstrate Ancillary Reasons for Success

Your product offering has the attributes necessary for the client, so go ahead and seal the deal with the pivotal ancillary factors of doing business together. This is an opportunity to reflect on the values and personality of your services!

• Offer your exceptional sales support and customizable promotional programming, as mentioned above.

• Highlight your customer service and ability to integrate with their existing systems.

• Show how your offerings can bring new customers to their base.

Create a Sense of Urgency

FOMO (fear of missing out) can compel a potential customer to act soon. Articulating time-sensitive opportunities or LTO’s can boost enthusiasm.

• What happens if they decline your offer? Would a competitor get all the benefits on offer? Share any sales success stories.

• Consider making a product exclusive to a specific retailer. Communicate that urgency! If appropriate, provide a “deadline” to reap the rewards offered during the pitch.

• Reiterate how the novelty can build the consumer’s enthusiasm, too!

Fusion can help create a business plan that models the benefits and offers applicable to your products. Additionally, Fusion can assist in case studies or retailer reports that can help tell your product's success story.

Show and Tell

Deliver concrete information with gusto!
Preparation, active listening, authenticity and positivity combined can significantly impact your sales.

Fusion can provide you with the tools and knowledge to help stand out. We have extensive experience helping companies and commodity boards become leaders in their industry by utilizing our market and sales research, strategic planning, data trends and marketing expertise. Contact us to get started!

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