ABOUT
FUSION is a diverse team with expertise within fresh produce companies, commodity marketing boards and consumer packaged goods.
Collectively, we are passionate about providing you with the highest level of client support through innovative solutions, analytical insights and creative execution.
FUSION first opened its doors in March of 1997 as “Fusion Marketing.” Over the past 27 years, our team has dedicated themselves and their work to helping clients become category leaders through a process of innovation, continuous improvement and development. As the longest continuously running retail agency in the produce industry, we continue to work with long-standing clients we’ve built relationships with over the years.
In 2021, FUSION was named a top ten retail marketing service company by Retail Tech Insights magazine. The award honors companies at the forefront of providing state-of-the-art retail marketing services that impact their respective industries. FUSION was the only fresh produce-focused agency awarded this top recognition.
FUSION’S GUIDING PRINCIPLES
INNOVATION AND DEVELOPMENT
We think of ourselves as thought leaders. We believe in the practical implementation of ideas that result in the introduction or improvement of new products, services or concepts for your business. Our team of skilled professionals provides critical thinking, analytical insights and innovative solutions for your business needs. Additionally, we understand the steps to develop ideas into action.
STORY-DRIVEN COMMUNICATION
Data and research are instrumental to driving growth for your business. However, without an understanding of how to analyze the information, it will not mean much. We believe in the concept of telling a story with data and providing you with easy-to-understand information that utilizes data-driven creativity in graphic form. In addition, our team provides marketing services and strategies that achieve key objectives through marketing campaigns and messaging.
CLIENT EXPERIENCE
FUSION exists to support you. We believe in a “partnership” approach to building relationships with clients and take pride in actively engaging with them. Our client’s success is our success. We genuinely believe in helping our clients become leaders in their industry, category, and business community. The goal is simple, to work collaboratively with you to understand your needs, build awareness, grow sales of your brand or commodity, and create methods to get you to your business goals.