THINKING
BUSINESS STRATEGY
What are your business goals? Where do you see your business in the years to come? How do you plan to grow your sales?
Creating business strategies is key to the development, direction and vision of your business. Whether you need assistance with sales, pricing, exploring markets, or product development, FUSION can help.
CASE STUDIES
BUSINESS STRATEGY
Zespri Kiwifruit was looking to expand its sales team in the United States and better understand the most successful markets. They were also interested in learning about market opportunities for their products. The FUSION team helped them develop a business strategy that provided a list of markets and a strategy their sales teams could use to succeed.
STRATEGIC ACCOUNT MANAGEMENT
The California Avocado Commission needed strategic account management for its retail marketing directors. By assessing their needs, the FUSION team developed a program to create alignment between supply and marketing resources. The program continues to be a tool the Commission uses annually to develop its sales and marketing strategies.
The FUSION team has developed multiple strategies for various brands within the retail market. Let us help you create a strategy for success.
KNOWING
RESEARCH & ANALYTICS
Who’s buying your product and why? Where are your customers buying your product? Are your sales outperforming the competition?
Research is essential to understand your market, competitors, and – most importantly – your customers. However, research and data need to be paired with analytics to drive insightful decision-making. Research and data insights should not be difficult to understand or hard to explain. Let the FUSION team help you conduct and analyze data and research to help you discover opportunities where your business can grow or improve.
CASE STUDIES
PATH-TO-PURCHASE STUDY
To support the avocado industry, the Hass Avocado Board worked with FUSION to understand how shoppers purchase avocados. A path-to-purchase study was created to help uncover the purchase drivers and barriers in the decision to purchase avocados. This study provided direction to retailers and marketers to help plan future avocado marketing, merchandising and research decisions.
RETAIL SALES TOOLS
Bard Valley Date Growers requested retail tools to support their sales team’s competitive strategies. FUSION developed retail business reviews to analyze opportunities with retailers and grow category sales. As a result, the retail business reviews allowed the sales team to increase sales, gain distribution, develop relationships with retailers and become category leaders in the industry.
Let the FUSION team show you their innovative approach that turns complex information into usable, easy-to-understand insights and business recommendations. Let us help you provide value to retailers, stakeholders and investors with actionable recommendations to increase sales and understand the nuances of your category.
IMPLEMENTING
SALES AND MARKETING
Need assistance achieving your business objectives or increasing sales? Need to uncover opportunities to amplify your sales and marketing efforts?
Sales and marketing go hand-in-hand, but sales and marketing teams don’t always see eye-to-eye. That’s where FUSION can help. The FUSION team plans, designs, creates, executes and optimizes programs to help marketing and sales teams. We take sales data valuable to retailers and creatively present the information in a clear concise manner.
CASE STUDIES
RETAIL SUPPORT TOOLS
Materials that demonstrate your marketing and sales programs to retailers are essential tools for your sales team. These include Go-To-Market materials, sales presentations and sell sheets. The information provides valuable key data about products, category, and sales information retailers find helpful when making buying decisions and brings product and brand awareness to the market.
POINT-OF-SALE MATERIALS
FUSION has developed various point-of-sale materials for promotions and products. Similarly, the team has designed and created consumer pamphlets and cards for retail distribution. Examples of these materials include recipe cards the FUSION team made for the Mushroom Council featuring their “Blend” concept and retail promotions.
RETAIL NEWSLETTERS
The California Strawberry Commission was interested in creating a retail newsletter to reach produce buyers and industry professionals. FUSION developed an email newsletter program with industry updates, crop projections, and category data. The commission continues to see a strong response and engagement from their newsletters.
Let the FUSION team’s sales, marketing and project management services help you align your key strategies and business objectives with insightful and powerful marketing solutions.
PROMOTING
TRADE COMMUNICATIONS
Are you targeting your retail customers? Are you communicating relevant category or product information to the industry?
The FUSION team of marketing and public relations professionals has years of experience creating trade advertising and marketing communications. This includes developed relationships with trade media publications and a detailed eye for impactful creative. Let us help you relay your key messaging in an impactful way with trade communications and advertising.
CASE STUDIES
TRADE ADVERTISING
FUSION has created and managed trade promotions for clients over the years, including the California Avocado Commission, Zespri and Bard Valley Date Growers. Many of their campaigns were the first of their kind in publications. These trade advertisements generated numerous impressions and greatly impacted the business’s retail marketing efforts.
PRESS RELEASES
Zespri, Bard Valley Date Growers and the Mushroom Council are a few of the clients FUSION works with to create and release up-to-date industry news using press releases. Their team’s press releases are consistently distributed among various trade publications generating thousands of impressions and building company and product awareness.
The FUSION team is always pushing the boundaries to find new ways to promote client’s work through new outlets. Let us create an impactful campaign and messaging that drives your sales.
ANNOUNCING
B2B SOCIAL MEDIA
Is your B2B social media messaging building brand awareness? Are you tagging and engaging with your retail clients?
In today’s business environment, being present and actively engaging is growing increasingly important. Social media is helping businesses grow awareness for their brand, educate audiences, build trust and generate prospects. Let FUSION help you develop and grow your B2B social media platforms to engage with your customers.
CASE STUDY
LINKEDIN COMMUNICATIONS
FUSION saw an opportunity to grow the B2B social media presence of their clients by developing a greater presence on LinkedIn. By creating a strategy, plan and engaging content, the FUSION team was able to increase their client’s product awareness to retail buyers, foodservice providers and industry professionals. Additionally, they were able to grow their client’s LinkedIn follower growth rate by 150% in one year. By developing a stronger presence with B2B social media, FUSION was able to grow brand awareness, engagements and customer communications.