Although packaged fruit preference is increasing, bulk fruit accounts for a larger share of total sales. According to Fusion’s research, shoppers prefer selecting their own fruit…

Steven Muro 6/28/23 Steven Muro 6/28/23

NWPB To Employ Variety of Research Initiatives To Promote Watermelons

New in 2023, the board will work with Fusion Marketing to execute consumer research that will provide key insights into the watermelon consumer, which will aid in building consumer demand.

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Steven Muro 6/22/23 Steven Muro 6/22/23

Experts Opine on the State of Produce Marketing

Recovering from pandemic pressures, businesses are now faced with inflationary concerns, economic uncertainty and a skittish public. How should produce companies respond? The Produce News asked a group of veteran ag marketing experts.

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Steven Muro 5/23/23 Steven Muro 5/23/23

GROCERY RETAILERS IN TOP POSITION FOR FUNCTIONAL BEVERAGE PURCHASES

Functional beverages are growing in popularity at an increasingly high rate. Sales are expected to increase to a 225 billion dollar industry…

Steven Muro 3/9/23 Steven Muro 3/9/23

Study Reveals Change in Peak Avocado Sales Season

The Avocado Seasonality Drivers study reveals that the first quarter is the new peak for avocado retail sales and offers actions and opportunities to grow retail sales of avocados throughout the year, according to a news release.

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Steven Muro 9/1/22 Steven Muro 9/1/22

Marketing Roundtable: Experts Zero In On Promotional Strategies

Inflationary pressures, ongoing COVID-19 worries, labor shortages and supply chain issues continue to dominate business discussions. How should produce companies react to these concerns when designing marketing plans or launching new products?

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Steven Muro 8/17/22 Steven Muro 8/17/22

How to Build Winning Sales and Marketing Strategies: Q&A with Fusion’s Steven Muro

To learn more about the past, present and future of fresh produce marketing, The Packer recently connected via email with Steven Muro, Fusion founder and president.

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Steven Muro 8/10/22 Steven Muro 8/10/22

Fusion Founder and President Steven Muro Hosts Hass Avocado Board Webinar

It is said time and time again, but knowledge is truly one of the most valuable things we can attain in this life.

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Steven Muro 8/8/22 Steven Muro 8/8/22

Fusion Marks 25 Years of Industry Success; Steven Muro Shares

A quarter of a decade—that is how long Fusion has been providing the supply-side with tools to bolster their sales and distribution processes.

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Steven Muro 8/5/22 Steven Muro 8/5/22

Directing the Path to Success

New-age retailing is a complex paradigm. On one end of the spectrum, there are hundreds of vendors and suppliers who try to get their products faster to market and sell them across retailers.

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Steven Muro 8/3/22 Steven Muro 8/3/22

Super Users Drive Retail Avocado Growth

The avocado has experienced almost unprecedented sales growth in the U.S. market over the past decade and there is evidence that it is the “super users” that are driving that growth and should be the consumer segment retailers target.

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Steven Muro 8/1/22 Steven Muro 8/1/22

Marketing During a Pandemic Proved to be a Challenge

With retailers focusing intently on filling their produce shelves and navigating a stretched supply chain during the pandemic, promotion was often put on the back burner and new product introductions were postponed.

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Steven Muro 4/26/22 Steven Muro 4/26/22

FUSION CELEBRATES 25 YEARS OF PROVIDING CLIENTS WITH TRUST & INNOVATION

Steven Muro, Founder, Reflects on Business Success on Milestone Anniversary

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