Understanding Your Shopper
The gateway to growing your business is by understanding your shopper’s attitude and behavior. Without having a full understanding of your shopper, your marketing campaigns can lack the tiniest of details that could spark a shopper’s purchase. In order to truly influence the shopper, you should know what motivates them.
Today, retailers are carefully designing stores that encourage shoppers to purchase goods by creating in-store experiences that trigger purchasing behavior. Oxford College of Marketing states that “our buying decisions are based off of two main forms of reasoning; rational and emotional.”
Although, logical and rational thinking may bring a shopper into the store; shoppers, often make decisions based off emotions. When a shopper feels a connection to a product, they envision a lifestyle or sensation and by purchasing this product that vision is capable of coming to life.
However, having a full grasp of your shopper is not as easy as it may seem, which is where Fusion comes in. At Fusion, our objective is to help you understand who your shoppers are, what they’re buying, and why. We can provide you with insight on your shopper and ideas on how to improve marketing techniques, with shopper research, marketing strategies and materials – all designed to help influence your shopper’s purchases.
If you wish you knew more about your shoppers and their purchasing behavior, contact us and we’ll get in touch!