To ensure a sales lift when selling-in BOGO’s (Buy One Get One Free), bonus products (XX% more for free!), or discounted price offers to your…

Before I founded Fusion, I was a VP of marketing, worldwide for a large, well-know CPG company. As I started my position, I noticed the…

While your customers already know their own sales figures, they often do not know how they are performing compared to their competitors or…

Perhaps you have already been thinking about how your distribution patterns are impacting your business. If so, you are on the right path to…

Whenever there is a perceived downturn in the economy (sometimes even when there is not) some companies’ strategy is to save funds by cutting…

When launching a promotion do you hope for the best OR plan for success? Perhaps you already build a financial pro forma for your promotions…

The year was 1503 and Jack decided to sell his cow. So, he headed off to the local market with a sign around the animal’s neck that simply said…

Never, well at least in our lifetime, have so many people had so much time at home. So much time to think and ponder their lives and their…

Today, marketing is more complex and more important than ever. Between the competition, the different channels, and the various available tools…